What is content leveraging?
|Content Leveraging Diagram|
Watch The Original Video
Create A PowerPoint Presentation And PDFAs you can see in the video above, a finished MindMap is very similar to an outline. This makes it very easy to transfer a MindMap over to a PowerPoint presentation. I recommend using Open Office by Oracle it's open source, free, and can export files to many different file types including PDF and PPT. Open up the main application and choose Open Office Impress. Using your MindMap from earlier take each main node and turn it into a slide, each sub-node can be a bullet point in the presentation. When completed click File>Save As, in the dialog box choose MicroSoft Office PPT as the file type and click Save. You have also just created a PDF which you can share on document sharing websites. Go back to File>Export As PDF, you will be presented with some options most of which you can leave as the default. If you don't want others to be able to copy the PDF, then click the Security tab and set a permission password.
Making A Simple Video PresentationOne of the best ways to share content on the web is through simple videos. Contrary to popular belief a video doesn't need to be flashy or professional to get views on YouTube. It just needs to answer the problem the user is searching for online. This is where your PPT is going to be used again. All you need to do is record yourself talking about your PowerPoint presentation. This can easily be accomplished using free screen recording software like Hypercam 2 or CamStudio. Simply open up your PowerPoint and begin recording (you'll need a mic for your PC). If you know your subject well then it should not be too hard to explain the points from your presentation to your audience.
Your Final Blog PostNow you have a MindMap, PowerPoint, PDF and a video. Using these as the basis it should be easy to write a blog post. After all you have an outline and you can use the audio from your video to fill in the gaps. You can also export the MindMap as a JPEG and feature it in your blog post. Or you can embed the video in the post with the article underneath for those who prefer video.
Maximizing Your Exposure On The WebWith all this content comes the power to build links and exposure for your main site or money page. Make sure you do the following to get more traffic out of this technique:
- Share Your MindMap As Picture On Social Networks. Nothing is shared more on social media than informative graphics and pictures so make sure to share your's whenever possible.
- Share Your PowerPoint On Presentation Sites. Sites like www.slideshare.com allow you to share your PowerPoint presentations online so take advantage of them. Make sure your slides also reference your website.
- Share Your PDF On Document Sites. Document sites like www.scribd.com are growing popularity upload your PDFs so other can download and read them.
- Upload Your Videos With A Link. Videos are a great way to build links, in the description place the your link to your main and or squeeze page. Upload your video to more than one site using www.oneload.com.